“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser
We use lines, colors, textures, words (including quotes!), images and illustrations, poetry and ancient literature, foods, flavors and fashion, politics, psychology, current events… Everything feeds into our process, because we never know where or when inspiration will hit. iMedia doesn’t design according to trends, but based on what you need, or what your company needs.
If you hire us, it will not be because you want rounded corners and shiny buttons on your website (though we will do it if the situation warrants), or because someone across the pond did their logo in a certain way. You will do it because you want enduring, strong design that reflects your ethos, not everyone else’s.
A small slice of iMedia belongs to the emagine group, with whom we collaborate on marketing and advertising campaigns. The great advantage and value that our clients get through this alliance is the result-oriented strategies that emagine is known for delivering. Having worked together since iMedia’s inception, the power of this relationship lies in cohesion and seamless processes.
iMedia’s principal, Sabahat, is a partner in Indireads, a publishing firm for popular fiction from South Asia.
iMedia’s principal designer is Sabahat Muhammad, a Karachi-based graphic designer and graduate of the Indus Valley School of Art & Architecture. Sabahat has been in the business since 1995, learning the ropes of the publishing industry with Pakistan’s top news publications. As Principal of iMedia, she was responsible for bringing Newsline online in 2009. She learned web design and development on-the-job (BITS, ThreeSixtyDegreez), and still does the bulk of a website’s design and development herself. In 2005, she single-handedly managed the design and development of the complete collateral (print and web) for the 5th KaraFilm Festival, who are still a premier client of iMedia.