For several years, iMedia has hovered between the definition of a full-fledged design house, and a freelancer working with other freelancers. The transient and constantly fluttering image of a butterfly, therefore, was both appropriate and, well, really pretty to look at. With a slight adjustment in philosophy, though, we feel the need to change the company’s window display. We are more streamlined, more minimalistic, more engaged in the gestalt of design, and working much closer with the emagine group. We think the new logo covers all of that.
“Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.”