Acer Pakistan has remained under the radar since 2007, avoiding any outright marketing push until recently. In December 2011, Acer launched 3 new products in Pakistan, and followed that up with a Channel Partners’ Meeting in February. Having made the decision to re-enter Pakistan’s market, they are taking small steps, beginning with a campaign titled ‘Be Iconic’. The campaign included a kiosk at a local mall, to gauge demand for Acer products, and a small competition on their Facebook page. iMedia designed fliers for the 3 new products being launched, collateral for the Channel Partners’ Meeting, and the kiosk for the 2-day mall event.
