‘Imkaan’, which literally means ‘possibilities’, is a new organization hoping to create homes for orphans, and to evolve into a full-fledged adoption agency. The organization came to iMedia for a low-budget but striking logo and stationery. The first step, of course, was the logo, which was designed around the concept of a fledgling learning to fly. We chose yellow to denote joy and sunshine. The stylized bird is created from the middle three urdu letters of the word ‘Imkaan’.
